60 Day Challenge – takeaways from failure

We started our 60 day challenge with na├»ve visions of El Dorado, getting to 2 million users in 60 days would be an impressive feat for any website, much less one that we quickly put together. We quite obviously failed in our challenge, but only be 1.997 million users, or 99%! This is better thanContinue reading “60 Day Challenge – takeaways from failure”


Oh so close to that 2800+ on http://www.amibormal.com by the end of day 57, but just barely off. I had a lot of discussion around challenges in virtual education as that was basically my homework. We were figuring out what we’re going to do with Bormal and so we’re learning about the challenges in manyContinue reading “DAY 58 – CHALLENGES IN VIRTUAL EDUCATION”

Asking the right questions

One of the things we’re doing with Bormal right now is trying to narrow down the problem or problems we’re trying to solve. We started out in the space of entertainment, and part of the effects of using Bormal is that it normalizes many experiences for us. We’re thinking of many directions to move Bormal,Continue reading “Asking the right questions”

DAY 53 – 2753

Day 53 finds us at 2753 users. I always like seeing these numbers kind of match up a bit, feels a little more serendipitous. Not a whole lot to update, we’re going through the feature development process still. We’ve just added favoriting questions to our site, they will be up as part of the userContinue reading “DAY 53 – 2753”


Wow, I can hardly believe that it’s been 52 days since we started our challenge to get 2 million users off the bat. Clearly, that goal is looking quite lofty at the moment, but there’s nothing that says it’s impossible. In these last 52 days, we’ve made so many changes and updates. We’ve added moreContinue reading “DAY 52 – COMING ON THE FINAL STRETCH”

DAY 51 – 2717 USERS

Day 51 of our challenge saw us starting with 2717 users and almost 1k Instagram followers! We’re excited to see such tremendous growth over these last 50 days, so thank you guys so much for your support! If you haven’t already, sign up on our site to learn more about yourself.

DAY 50 – 2698

We’ve hit over 2700 during the day today, but at the end of the day yesterday when we count our users, we were at 2698. I’m super happy to see this growth as we go, we may not have grown at the rate I wanted, but it’s super exciting to see things start to pickContinue reading “DAY 50 – 2698”